In MOLLIE Aspen, an authentic rendition comes to the ski-town magnet

It can be hard to disentangle Aspen, Colo., from its mythic, manufactured image as America’s winter playground. Ever since it transformed from frontier silver mine to international snow-sport destination, guests are often shoehorned into a one-size-fits all vacation experience like an uncomfortable boot.

But for those seeking a different side of the mountain, the newly opened boutique MOLLIE Aspen, part of Preferred Hotels & Resorts’ L.V.X. collection, is a breath of icy-fresh air. Named after Aspen’s historic Mollie Gibson silver mine, the hotel is a startling synthesis of green technology, minimalist design and décor authentic to the region. Far from being yet another over-the-top caricature of the Rocky Mountain West, MOLLIE is urbane, cultured and innovative, like Aspen itself.

Located on Aspen’s Main Street, with views of Ajax and Shadow Mountains, the hotel can be enjoyed by guests and locals alike, all year long.

“MOLLIE stands out as one of Aspen’s few independent boutique upscale hotels,” said Michael Brown, co-founder of HayMax, the project’s owner, developer and operator. “This independence has empowered us to unleash our creativity, infusing the property with a design and philosophy deeply intertwined with the charm, spirit and culture of Aspen and its surroundings.”

Derek Herscovici